Honestly, probably a lot more than that. If it was easy, everyone would do it. The rewards are there for those who brave the entrepreneurial storm, but it's essential you look at the risks objectively, and more importantly accurately assess how well you're actually doing vs what you hope will happen, in order to fulfil your mission and have a profitable sustainable company.

Probably more reasons than grains of sand on a beach. Most projects never get funded. But the core ones are usually: you don't have enough traction, you're overestinating how good your model is, yoir founding team optics could be improved, or there are subtle red flags in your site, deck, and live pitch.

Yes. 100%. Everyone does. You can't look at the snow all day for a year and not get snow blindness, and it's the same with any project you create. As humans, what we want to be true and what is objectively true are sometimes blurred. To be clear: what you want to be true, CAN come true, but it requires understanding exactly where you are, exactly what you have to offer, and exactly where you want to go. Having that trinity will mean that discovering the right path from A to B will be that much easier.

Yes. Our lowest price point service has us giving you advice, second opinions, and material and model reviews EVERY day for around 10x less money than the average advisory or agency charges per month. We're just not greedy, and most advisories (yes, we've hired them ourselves) either get dollar vision and overcharge, or go low (still not as low as us) and deliverd absolutely nothing. That's why we chose this model, because no-one's doing what we're doing, and people really, really need good but affordable help.

Usually no, but sometimes yes. It all depends what your burn rate is, how flexible your scaling down options are in the short term, how your project can survive with a skeleton crew, and how easy it will be to optimise you for revenue and investment. In our experience, there's always the chance to pivot. There's always a set path from where you are to where you want to go, the tricky thing is discovering what that path is.

Firstly... spend wisely! Some projects (well, a lot of projects) hire 50-100 people upon investment, and then a few months later run out of money. Don't do that to your project or your staff, you have a duty of care over both. Spend wisely, grow steadily. Investment has given you a boost in cashflow and a chance to increase your building speed. It hasn't given you the ability to 10x your infrastructure and magically make everything easier. Spend wisely, grow steadily, and remember, if you haven't got sustainable revenue, the 90% failure rule still applies to you, however much money you have in the bank.

First, you can ask them what they DO want, and what they'll pay for. Sometimes it's a small tweak that's needed, sometimes it's an overhaul. If you've built a product you're half way there, so don't despair, and begin to build something better based on feedback from your community, and based on experiments and tests for market fit. The first version of a product is rarely perfect, so know that you're not alone and that having a product that doesn't sell straight away is what most entrepreneurs experience.

That's why we're here! We like to focus on the overall business model and context, making sure the major directions and decisions are all aligned and pointed somewhere good. We work on individual areas to get your investment campaign optimised, your revenue and product models strong, and your user onboarding strategy working as well as it can. We're here for all of that, and general advice - you can ask us anything under the sun, and we'll help you any way we can. If you want a motivational call, we're there. If you want to know whether you should hire someone, we'll help. If you want to practise pitches with us, we're right here.